Effective Date: October 25, 2024

This Privacy Policy describes how LGS AI Marketing ("we," "us," or "our"), the operator of the "Urgent Care Visibility Engine™" lead generation funnel, collects, uses, and discloses information from and about you when you interact with our landing page, forms, and related advertising campaigns.

This policy specifically covers the collection of contact and business information for lead generation purposes and is compliant with standard advertising platforms (Meta/Facebook, Google).

1. Information We Collect

We collect information directly from you when you voluntarily provide it through our website forms, as well as data automatically collected during your interaction with our site and ads.

A. Information You Provide Voluntarily (PII)

When you submit a request for an audit, consultation, or more information via our embedded forms (e.g., LeadConnector/GoHighLevel), we may collect the following Personally Identifiable Information (PII):

Contact Information: Name, Business Email Address, Phone Number.

Business Information: Clinic/Practice Name, Business Type (Urgent Care, Med-Spa, Dental), Current Marketing Budget, and specific goals or challenges.

B. Information Collected Automatically (Tracking Data)

When you visit our site, we automatically collect certain information about your device and interaction for advertising and analytics purposes:

Tracking Technologies: We use tools, including the Meta Pixel (Facebook Ads) and Google Analytics, which collect data related to your actions on our site.

Interaction Data: Pages visited, time spent on the page, clicks on Call-to-Action buttons (e.g., "Book Audit"), source of the traffic (e.g., Facebook, Google Search), and whether a form was submitted (Conversion Event).

Device/Browser Data: IP address, device type, operating system, and browser type.

2. How We Use Your Information

We use the information we collect for the following business and marketing purposes:

Lead Qualification & Sales: To contact you regarding your request for an audit or consultation, qualify your business as a potential client, and communicate the specifics of the Visibility Engine™ offer.

Service Delivery: If you become a client, we use your business information to set up and manage your marketing campaigns (e.g., Google Ads, local SEO).

Marketing & Retargeting (Facebook/Meta Compliance): We use data collected via the Meta Pixel to measure the effectiveness of our Facebook advertising campaigns (conversion tracking) and to show targeted advertisements (retargeting) to users who showed interest in our services but did not complete a form submission.

Analytics: To understand how our landing page performs, identify technical issues, and optimize our conversion rates.

3. Data Sharing and Disclosure

We share your information only in the following limited circumstances:

With Our Clients (The Service Provider): If your inquiry is qualified, your name, contact information, and business details are shared with the relevant clinic/service business owner for follow-up and service fulfillment.

Service Providers: We use third-party tools (like GoHighLevel/LeadConnector for form management and CRM) to operate our business. These parties are contractually obligated to protect your data.

Legal Compliance: We may disclose information if required to do so by law, court order, or governmental regulation.

Meta/Facebook: We share event data with Meta (Facebook/Instagram) via the Meta Pixel solely for the purpose of running targeted advertisements, optimization, and reporting on the performance of our ads.

HIPAA Notice:

WE DO NOT SOLICIT, COLLECT, OR STORE PROTECTED HEALTH INFORMATION (PHI) OR MEDICAL DATA. This funnel is designed solely for B2B lead generation (clinic-to-agency) and does not fall under HIPAA compliance requirements.

4. Your Choices and Rights

Opt-Out of Retargeting: You can typically opt-out of targeted advertising by using platform-specific settings (e.g., Facebook Ad Preferences, Google Ads Settings) or by utilizing industry opt-out pages like the Network Advertising Initiative and the Digital Advertising Alliance.

Do Not Track (DNT): We currently do not respond to DNT signals transmitted by web browsers.

Access/Deletion: To request access to or deletion of the PII we hold about you, please contact us using the information below.

5. Security

We implement reasonable technical and organizational measures to protect your PII against accidental loss, unauthorized access, misuse, or disclosure. However, no data transmission over the Internet or electronic storage method can be guaranteed to be 100% secure.

6. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

LGS AI Marketing Phone: (313) 474-9222 Email: [Insert Support Email Address Here] Address: 12345 Michigan Ave, Suite 100, Dearborn, MI 48126